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MA FASHION MEDIA PRODUCTION
FRAGRANCE EMOTIONAL JOURNEY

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  1. For a truly unique gift this Mother’s Day, head to Floris, London’s Purveyors of Perfumes & Toiletries and enlist the help of one of their perfumers to create a bespoke fragrance just for Mum. Floris, originally a family run business was set up in the late 1800s and is one of London’s most celebrated perfumeries offering made to measure fragrances.
Floris Fine Fragrance Customisation
Choose from their wide range of starting fragrances and add additional new ingredients to your selected scent. You’ll receive a 100ml custom blended eau de parfum of divine smelling essential oils and floral essences. This bespoke perfumery service has a luxury price of £100 but well worth the spend if you intend on giving a gift that is spectacularly special.
Floris 89 Jermyn Street,London SW1Y 6JH
Web: http://www.florislondon.com


    For a truly unique gift this Mother’s Day, head to Floris, London’s Purveyors of Perfumes & Toiletries and enlist the help of one of their perfumers to create a bespoke fragrance just for Mum. Floris, originally a family run business was set up in the late 1800s and is one of London’s most celebrated perfumeries offering made to measure fragrances.

    Floris Fine Fragrance Customisation

    Choose from their wide range of starting fragrances and add additional new ingredients to your selected scent. You’ll receive a 100ml custom blended eau de parfum of divine smelling essential oils and floral essences. This bespoke perfumery service has a luxury price of £100 but well worth the spend if you intend on giving a gift that is spectacularly special.

    Floris 
    89 Jermyn Street,
    London SW1Y 6JH

    Web: http://www.florislondon.com

     
     
  2. What Facebook’s Behavioral Ad Targeting Means For Retailers

    Last week, AdAge reported that Facebook is testing a new advertising tool that displays relevant ads based on users’ updates in real-time. Currently, the ads are being tested on 6 million Facebook users – approximately 1% of the Facebook user population. The goal of the new advertising program would be to display more relevant ads that Facebook users would be more likely to click on. Higher click-through rates means higher conversion rates on Facebook ads that some feel currently perform below industry standards. Currently, Facebook offers “sponsored stories,” which are ads that show users’ brand interactions; the advertisements are posted in the sidebar and included with ads. It looks as if Facebook is positioning itself to become the largest online advertising platform in world. Before we discuss how Facebook’s real-time ad targeting is going to means to the fashion industry, I think we need to head back to Online Advertising 101 and discuss WHY behavioral ad targeting is and why it’s important.

    (Source: fashionablymarketing.me)

     
     
  3. Milk Made LIVE is a phenomenal example of how live content, Livestream, Tumblr and the fashion community are working together to create a modern and engaging online fashion experience.

    Milk Made LIVE is a phenomenal example of how live content, Livestream, Tumblr and the fashion community are working together to create a modern and engaging online fashion experience.

     
     
  4. The Future Of Fashion: Robert Duffy

    • You’ve just started tweeting. What’s surprised you so far?

    What surprised me is how famous Marc is.

    • Really?

    I’m just working with the same person for, it’ll be 26 years in May, so I have absolutely no idea. I mean, sometimes when we walk down the street and stuff, I hear people screaming at him. But I was floored…The best thing about [tweeting] has been listening to what people have to say, and these are real consumers. People were commenting about what they bought and how they long they’d kept it and when and where they’d bought it. That’s really been an eye-opener for me.

     

    • With things like tweeting that let you have that direct communication with the customer, do you still need the fashion press?

    Well, there are different customers. We are such a diversified company. We have a collection line that’s very expensive and very labor-intensive and all of that, and that customer does read fashion magazines and they do care about somebody’s opinion. There are certain editors that have influence over certain stylists and that trickles down, and there are certain editors that have influence over certain actors and actresses and that’s your customer for that part of the business. We do have that business and that’s where we started, and that’s where the ideas come from and that’s where the inspiration comes for everything else.

    (Source: style.com)

     
     
  5. The Future Of Fashion: Cathy Horyn

    • You tweeted for the first time from the Couture shows last month. Did you enjoy it?

    I like the size of it. I like the limitation. I’m not sure I can really finesse or understand all the abbreviations that people use. By the time I’ve figured out the abbreviation, the event is finished. [Laughs.] But I think I can contribute something interesting.

    • You’re tweeting. You’ve been blogging for several seasons now. Do those things affect the way you write your actual review?


    The difficulty is what to put in the blog and what to put in the review. How to make them different. The tweet is a separate entity. I think of it as being my feeling or color or the atmosphere of the room. It could be something newsworthy. Tweeting would have been amazing when Marc Jacobs used to be horribly delayed starting his show. But with blogging, it’s very difficult when I love a show and then I come back to my room and blog about it, and then the next morning I have to get up very early to write the review for the paper, and I feel that I’ve said what I had to say and [conveyed] the enthusiasm. I don’t want to repeat myself even though they don’t always have the same readers.

    (Source: style.com)

     
     
  6. The Future Of Fashion: Alber Elbaz

    There’s been a lot of talk about doing shows on film, but it sounds like the live experience and a live audience are still very important to you.

    Maybe I’m kind of an old fashioned guy, I don’t know. I think that if you want to pass emotion you have to write a letter. Emotions do not pass in SMS or in e-mail. I think that you have to be there, you have to feel it…I know that now with Facebook, some people tell me, “Oh, I have 700 friends.” Another person tells me, “I have 3,000 friends.” And I tell them I have only two friends. So now who has more friends? They do or I do? And how do you actually value it, by number or quality? I believe that we have to go forward and I believe that we have to go with change, but there are certain things that are beautiful to leave as they are. And fashion is not always about what’s new, it’s also about what’s good. And I think if you need to see what’s good, you have to be there.

    (Source: style.com)

     
     
  7. Are you excited about some of the new digital developments—the iPad, better implementation of video, etc.? Do you think they will influence your work?

    The iPad needs to catch up with Flash before I put a hand on it. This is really strange; I guess it is still in progress. Of course, this is only showing how many endless options are left wide open for Web sites, and how it will change the entire industry. It is totally exciting. On a different note, I still think video is a specific tool and does not replace stills. It is yet another interesting image-maker.

     
     
  8. A few years ago, Jeff Jarvis, a good friend of mine, published a book called What Would Google Do? When he wrote that book, Google had an aura of invincibility. Fast forward to today: Thanks to Facebook, it doesn’t seem so invincible. The new social web has passed it by. So, the question today is: What should Google do?

    I’ve always maintained Google has to play to its strengths – that is, tap into its DNA of being an engineering-driven culture that can leverage its immense infrastructure. It also needs to leverage its existing assets even more, instead of chasing rainbows. In other words, it needs to look at Android and see if it can build a layer of services that get to the very essence of social experience: communication.

    However, instead of getting bogged down by the old-fashioned notion of communication – phone calls, emails, instant messages and text messages – it needs to think about interactions. In other words, Google needs to think of a world beyond Google Talk, Google Chat and Google Voice.

    To me, interactions are synchronous, are highly personal, are location-aware and allow the sharing of experiences, whether it’s photographs, video streams or simply smiley faces. Interactions are supposed to mimic the feeling of actually being there. Interactions are about enmeshing the virtual with the physical.

    In a post earlier, I outlined that with the introduction of its unified Inbox, the constantly changing Facebook had shifted its core value proposition from being a plain vanilla social network to a communication company. Here’s a relevant bit from that post.

     
     
  9. What are some of those changes?
    Everything is going so quick now with the Internet, with the blogs. It’s very important. There are two possibilities; either you go very quick to the Internet or you go to magazines and you make it like a collector’s item. [I still think] it’s very normal to have all these fashion weeks and to go to all these shows. Can you show them through movies? I don’t think this is possible. It’s very exciting to be at the runway, to hear the music, to feel the atmosphere, to feel what people like or don’t like. Even if there are too many shows—I would love if there were less shows—I think we have to live with the shows. But after, maybe there is another way to make fashion stories.

     
     
  10. 

Going Virtual: Can It Work for Your Business?


This is one site that demonstrates how the virtual experience may even trump the in-person one. Heartbreaker Fashion offers vintage-inspired clothing, and as with many online clothing retailers, the way it beats the brick-and-mortar shopping experience is by displaying every single outfit on a live model so that customers know, at a glance, whether outfits will work for them or not.
What makes Heartbreaker Fashion stand out is in its branding. Their website provides a boutique experience that makes the customer feel special, beautiful and feminine, and like they are getting to treat themselves to something out of the ordinary — all with simple, unified website branding!

    Going Virtual: Can It Work for Your Business?

    This is one site that demonstrates how the virtual experience may even trump the in-person one. Heartbreaker Fashion offers vintage-inspired clothing, and as with many online clothing retailers, the way it beats the brick-and-mortar shopping experience is by displaying every single outfit on a live model so that customers know, at a glance, whether outfits will work for them or not.

    What makes Heartbreaker Fashion stand out is in its branding. Their website provides a boutique experience that makes the customer feel special, beautiful and feminine, and like they are getting to treat themselves to something out of the ordinary — all with simple, unified website branding!